Advertising, Digital, Print

Hazy Crazy

  Hazy Crazy is a fictional advertising campaign done as part of a school project to educate young kids about the harmful effects of haze. The purpose of this project is to use advertising and design as a medium to […]

Branding, Digital, Print

The 24-Hour Bookstore

  The 24-Hour Bookstore is an advertising campaign which aims to promote e-reading on iBooks through its advantages and conveniences with various posters, installations and brochures.   POSTERS   MICROSITE                     […]

Advertising, Branding, Digital, Print

DBS Ideal

Disclaimer: This is a collaboration project with Jiawen, Joel & Amelia. DBS IDEAL is a new banking concept that provides convenience and to encourage youths to start saving up for their future by allowing them to get their own ideal card through customizing, the […]